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How Smartphones and Social Media have forever changed the way Consumers Shop Overview: For the last decade, there has been more change and disruption in the Retail Industry, than across the last century. At the core of these changes, is a consumer base which is younger, technologically-enabled and socially-savvy. Mobile Disruption: Mobile devices first changedRead more

Customer Retention: Proven Ways to Build Customer Loyalty in Retail It is a well-known fact that retaining your current customers often requires less investment of both time and money than finding new customers. However, many retailers currently struggle to build effective customer retention strategies in today’s overcrowded marketplace. There are several key benefits to customerRead more

2016: State of the Retail Union Foreword: The current state of the Retail is one in flux. Retail has changed more in the last five years than it has in the last fifty. E-Commerce, the once silent threat, has exploded in popularity and usage; led by online giants like Amazon and are claiming a largerRead more

Pokémon Go: While gamification is not a new strategy for retailers and marketers, it is one that is gaining traction these days, due to the popularity of examples like Pokémon Go. If you haven’t been living under a rock for the last few weeks, you’ve probably heard of the craze that is currently sweeping theRead more

$ocial Media: The Next Commercial Frontier: Introduction: As we have illustrated in our previous articles (E-Commerce Evolution, M-Commerce Revolution and Omni-channel: Commercial Omnipresence), the Internet, Smart Phones and Social Media have changed the face of modern retail. While the lion’s share of sales still exist within brick-and-mortar locations, the digital rise in commerce has ledRead more

CRM – The Single View of the Customer During the holiday shopping season in 2014, a milestone was reached. For the first time, Mobile traffic outpaced traditional Desktops (albeit by a slim margin). What this indicates is (As demonstrated in our previous articles: M-Commerce Revolution – The Rise of Mobility and Omni-Channel: Commercial Omnipresence) thatRead more

Omni-Channel: Commercial Omnipresence Introduction: In our previous two articles, we had illustrated the historic rise and explosive growth of the digital channels: E-Commerce and its disruptive cousin, M-Commerce. With the growing adoption of the smartphone and the increasing spending power and clout of Generation X and Millennials, this new breed of consumer is changing theRead more

How To Do It Right If you use Google to search “social media” you will see more than three hundred and seventy million web sites that have some relationship to the term. It definitely is a hot topic and everyone appears to want to talk about it and do it in one way or another.Read more