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The Future of Retail For over a decade and a half, Advantage2Retail has been bringing forth thought-provoking articles on the current state of the Retail Industry. With so much change and disruption currently facing the industry, we decided to take an in-depth look at what the industry has faced across the last decade, what factorsRead more

Brick-and-Mortar Automation: The Death of the Retail Cashier? Foreword Over twenty years ago, Amazon was formed as an online bookstore, and today sells everything from A to Z, and generates over 5% of total retail sales. Less than two years ago, Amazon continued their push into the brick-and-mortar space with their fully-automated convenience store concept,Read more

How Smartphones and Social Media have forever changed the way Consumers Shop Overview: For the last decade, there has been more change and disruption in the Retail Industry, than across the last century. At the core of these changes, is a consumer base which is younger, technologically-enabled and socially-savvy. Mobile Disruption: Mobile devices first changedRead more

Robotics, AI and Retail: 3 Ways Robotics and Artificial Intelligence are Revolutionizing the Retail Industry Overview: If you watch any Sci-Fi movie or television series from the last several decades, there is a long-standing promise of Robotics and AI being employed for the betterment of mankind. While most of the concepts usually end in disaster,Read more

Helpdesk Services: How to Boost Your Performance If your business offers products and services that often require troubleshooting for your end-users, maintaining a dedicated helpdesk is critical. Inefficient helpdesk services can negatively impact customer satisfaction, which in turn will be detrimental to your continued success. Whether you provide helpdesk services to your clientele or needRead more

3 Ways to Make Your Brick and Mortar Store Stand Out Brick and mortar stores are facing more challenges than ever to compete in the digital age. The fast and convenient shopping experiences offered by online giants like Amazon has led many shoppers away from physical stores. With the rapid and ever-increasing popularity of e-commerce,Read more

Is Your Retail Startup Scalable? 3 Questions to Ask Yourself Scalability refers to the capacity of your business to grow. Any retail startup that expects at some point to receive outside investment will have to be able to show their growth potential. Unfortunately, many new startups struggle to figure out effective strategies that will allowRead more

Retail Business Expansion Tips for Opening a Second Location Has your retail store been experiencing significant growth to the point where you are planning to open a second location? Retail business expansion is an exciting experience but also one that requires a certain level of caution. Expanding to a new location will extend your real-worldRead more

5 Key Omnichannel Retail Strategies New Start-ups Need to Consider We are currently living in an age where online interconnectivity has provided new start-ups with unprecedented opportunities to reach their target markets. As such, omnichannel retail strategies are increasingly becoming the norm for most businesses. While launching a start-up is still an enormously challenging pursuit,Read more

Customer Retention: Proven Ways to Build Customer Loyalty in Retail It is a well-known fact that retaining your current customers often requires less investment of both time and money than finding new customers. However, many retailers currently struggle to build effective customer retention strategies in today’s overcrowded marketplace. There are several key benefits to customerRead more