Blog

How Smartphones and Social Media have forever changed the way Consumers Shop Overview: For the last decade, there has been more change and disruption in the Retail Industry, than across the last century. At the core of these changes, is a consumer base which is younger, technologically-enabled and socially-savvy. Mobile Disruption: Mobile devices first changedRead more

5 Key Omnichannel Retail Strategies New Start-ups Need to Consider We are currently living in an age where online interconnectivity has provided new start-ups with unprecedented opportunities to reach their target markets. As such, omnichannel retail strategies are increasingly becoming the norm for most businesses. While launching a start-up is still an enormously challenging pursuit,Read more

4 Retail Trends That Show No Sign of Slowing Down As the world of retail continues its steady progression and innovation, many trends seem to come and go on a regular basis. There are, however, certain retail trends that won’t be going anywhere anytime soon. In an increasingly digital landscape, today’s social media-savvy consumer hasRead more

Is Augmented Reality the Next Addition to Omnichannel? Overview: Last month at the Shop.org conference solution providers showcased some of the newest tech in the business. Among the many exciting technologies, augmented reality has some of the most practical implications that will come to affect how retailers structure their business operations. Augmented reality is definedRead more

The New Normal: Currently: The Retail Industry is changing rapidly. More changes have occurred in the last five years than in the last fifty. E-Commerce has grown to record highs, and will grow by 50% or more in the next three years; fueled by consumers seeking convenience, discounts and fast fulfillment. The consumer has changed.Read more

2016: State of the Retail Union Foreword: The current state of the Retail is one in flux. Retail has changed more in the last five years than it has in the last fifty. E-Commerce, the once silent threat, has exploded in popularity and usage; led by online giants like Amazon and are claiming a largerRead more

Mobile Coupons – Driving In-Store Customer Engagement & Loyalty: Introduction: Today’s retail landscape is in turmoil. The modern consumer’s expectations can mean life or death to a retail organization. Twenty years ago, E-Commerce began its steady upward climb, and by 2020, will represent more than 11% of total retail sales. Smartphones entered the fray lessRead more

Pokémon Go: While gamification is not a new strategy for retailers and marketers, it is one that is gaining traction these days, due to the popularity of examples like Pokémon Go. If you haven’t been living under a rock for the last few weeks, you’ve probably heard of the craze that is currently sweeping theRead more

SoundPays: The Future of the Mobile Wallet While the concept of a Mobile Wallet is not a new one, paying with Sound is. Recently, A2R came into contact with a company who has entered the Mobile payments arena with a surprisingly new twist. While Apple Pay and Android Pay work via NFC (Near Field Communication)Read more

Are You Ready For The Revolution? A recent survey indicates that mobility in store (including mobile POS) and e-wallet payments are amongst the top 5 critical retail strategies planned for 2013. In the last few years, we have seen large retailers like Lowes and Home Depot deploying thousands of mobile devices with POS functionality. OthersRead more