Shoppers are better educated, empowered and more informed. They use all available technologies (PCs, mobile devices and social media) to research a product or service, compare prices, test drive it, share the details with their social network, get advice or influence a friend’s purchase and interact online with the retailer’s customer service. The digital shopper shops through most or all your channels and expect nothing less than a seamless and unified shopping experience.
Traditional retail systems were designed and operated in silos. To meet today’s customer expectations, retailers are faced with a costly endeavor to integrate the various back-end systems or be faced with a declining customer-base.
The Oracle ATG ecommerce solutions are aimed at addressing just that, allowing your customers to seamlessly shop online or in store using kiosks, PCs and mobile devices.