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Home Archive by category "Social Media"

How Smartphones and Social Media have forever changed the way Consumers Shop

By a2r_admin | eCommerce, Loyalty & Social Media, Mobile, Multi / Omnichannel, Social Media, technology, Trends | 0 comment | 20 August, 2018 | 0

How Smartphones and Social Media have forever changed the way Consumers Shop Overview: For the last decade, there has been more change and disruption in the Retail Industry, than across the last century. At the core of these changes, is a consumer base which is younger, technologically-enabled and socially-savvy. Mobile Disruption: Mobile devices first changedRead more

3 Ways to Make Your Brick and Mortar Store Stand Out

By a2r_admin | Merchandising, Mobile, Multi / Omnichannel, Social Media, Strategic Planning, Trends | 0 comment | 23 April, 2018 | 1

3 Ways to Make Your Brick and Mortar Store Stand Out Brick and mortar stores are facing more challenges than ever to compete in the digital age. The fast and convenient shopping experiences offered by online giants like Amazon has led many shoppers away from physical stores. With the rapid and ever-increasing popularity of e-commerce,Read more

5 Key Omnichannel Retail Strategies New Start-ups Need to Consider

By a2r_admin | CRM, Loyalty & Social Media, Mobile, Multi / Omnichannel, Social Media, Strategic Planning, technology | 0 comment | 1 March, 2018 | 1

5 Key Omnichannel Retail Strategies New Start-ups Need to Consider We are currently living in an age where online interconnectivity has provided new start-ups with unprecedented opportunities to reach their target markets. As such, omnichannel retail strategies are increasingly becoming the norm for most businesses. While launching a start-up is still an enormously challenging pursuit,Read more

How to Provide Next-Level Customer Satisfaction in Retail

By a2r_admin | Consulting, Loyalty & Social Media, Social Media, Uncategorized, Workforce Management | 0 comment | 15 February, 2018 | 2

How to Provide Next-Level Customer Satisfaction in Retail Amazon founder Jeff Bezos once said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” This philosophy of treating customers like guests inRead more

Customer Retention: Proven Ways to Build Customer Loyalty in Retail

By a2r_admin | CRM, Loyalty & Social Media, Mobile, Multi / Omnichannel, Social Media, Strategic Planning, Trends | 0 comment | 31 January, 2018 | 1

Customer Retention: Proven Ways to Build Customer Loyalty in Retail It is a well-known fact that retaining your current customers often requires less investment of both time and money than finding new customers. However, many retailers currently struggle to build effective customer retention strategies in today’s overcrowded marketplace. There are several key benefits to customerRead more

Retail Survival 101

By a2r_admin | eCommerce, Loyalty & Social Media, Mobile, Multi / Omnichannel, Point of Sale (POS), Social Media, Strategic Planning, Warehouse & Distribution Management | 0 comment | 4 August, 2017 | 0

Retail Survival 101 Three things Retailers can do Today, to prepare for the Customer of Tomorrow Overview:   The Retail Industry has changed. The last five years have more greatly impacted the industry as a whole, than all the changes across the last fifty. This year alone, as we previously reported in our article “TheRead more

The New Normal: Consumer using a smartphone in a Retail Store with an Augmented Reality Overlay on their Device

The New Normal

By a2r_admin | eCommerce, Loyalty & Social Media, Mobile, Multi / Omnichannel, Social Media, Trends | 0 comment | 1 February, 2017 | 0

The New Normal: Currently: The Retail Industry is changing rapidly. More changes have occurred in the last five years than in the last fifty. E-Commerce has grown to record highs, and will grow by 50% or more in the next three years; fueled by consumers seeking convenience, discounts and fast fulfillment. The consumer has changed.Read more

2016: State of the Retail Union

By a2r_admin | CRM, eCommerce, Loyalty & Social Media, Mobile, Multi / Omnichannel, Social Media, Trends, Uncategorized | 0 comment | 10 November, 2016 | 0

2016: State of the Retail Union Foreword: The current state of the Retail is one in flux. Retail has changed more in the last five years than it has in the last fifty. E-Commerce, the once silent threat, has exploded in popularity and usage; led by online giants like Amazon and are claiming a largerRead more

The Customer Experience

By a2r_admin | eCommerce, Loyalty & Social Media, Mobile, Multi / Omnichannel, Social Media | 0 comment | 16 May, 2016 | 0

The Customer Experience: A little over 20 years old now, E-commerce is a driving force in the world of retail; and yet Brick and Mortar still generates the majority of retail transactions, because consumers are seeking something the online world cannot truly replicate: The Customer Experience. E-Commerce is only generating 7.5% of total retail sales,Read more

$ocial Media: The Next Commercial Frontier

By a2r_admin | Loyalty & Social Media, Social Media | 0 comment | 9 October, 2015 | 0

$ocial Media: The Next Commercial Frontier: Introduction: As we have illustrated in our previous articles (E-Commerce Evolution, M-Commerce Revolution and Omni-channel: Commercial Omnipresence), the Internet, Smart Phones and Social Media have changed the face of modern retail. While the lion’s share of sales still exist within brick-and-mortar locations, the digital rise in commerce has ledRead more

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