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Omni-Channel: Commercial Omnipresence Introduction: In our previous two articles, we had illustrated the historic rise and explosive growth of the digital channels: E-Commerce and its disruptive cousin, M-Commerce. With the growing adoption of the smartphone and the increasing spending power and clout of Generation X and Millennials, this new breed of consumer is changing theRead more

M-Commerce Revolution: The Rise of Mobility In our previous article, “E-Commerce Evolution”, we had briefly covered the rise and growth of Mobile Commerce (M-Commerce). While M-Commerce is the latest player in the retail sales game, its growth and adoption rate is staggering (comparative to E-Commerce’s slow evolution), and in addition to online purchasing, this phenomenonRead more

E-Commerce Evolution: It is no longer a passing curiosity; E-Commerce is a growing force to be reckoned with. After the dot-com bust of the turn of the millennium, companies like Amazon and eBay were forging ahead; the latter would become the dominant player in the game. But even with their growth, E-Commerce in the yearRead more